Exploded Changan Mazda EZ-6 pricing exposure, 18-240,000 detonated market speculation

Recently, as the EZ-6 model of Changan Mazda’s first new energy product, its car purchase invoice was exposed, which attracted widespread attention. The invoice posted by netizens shows that the price of this pure electric BEV model is 221,800 yuan. Many industry insiders believe that as the only model in the joint venture B-class car market that provides range extension power, this pricing has high credibility and will cause market shocks.

Judging from the pictures released, the invoice date of this car purchase invoice is August 16, which is more than a month earlier than the pre-sale time of the EZ-6. Generally speaking, before a new car is launched, the car company has a complete time to advance the process. For a joint venture car company like Changan Mazda, it is not surprising that China and Japan need to make joint decisions and agree on the price 2 months in advance. Although sensitive information such as invoice codes are coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., the invoice is very reliable and is very likely to be internal outflow. Therefore, the 221,800 yuan shown in this invoice is very likely to be the real price of the EZ-6.

Since its debut at the Beijing Auto Show in 2024, the EZ-6 has quickly become the focus of the joint venture new energy field. This is not only because its styling design stands out in the new energy field, but also because it fills the gap of extended range power in the joint venture B-class sedan market. As the only joint venture B-class sedan to offer extended range power options, the EZ-6 is undoubtedly a strong competitor in the market.

In terms of body size, the EZ-6 has a length, width and height of 4921/1890/1485mm respectively, a wheelbase of 2895mm, and a frameless door and hatchback design. Although the body shape is more new energy, the through taillights and the four round barrel lights on both sides can also see the shadow of Mazda’s classic design elements. In terms of power, the EZ-6 will be available in both pure electric and extended range, and equipped with a rear-drive layout. The power parameters of the pure electric version are 190kW, and the extended version uses the same 1.5-liter range extender, and the power parameters are the same. In terms of battery life, pure electric models can reach 480km and 600km respectively according to the battery pack capacity, while extended-range vehicles can achieve a long range of more than 1300km on a single charge and with a full tank of fuel.

In terms of intelligent configuration, the EZ-6 is no better. It is equipped with Qualcomm Snapdragon third-generation 8155 chip, equipped with 14.6-inch floating center control screen, full LCD instrument cluster and AR-HUD head-up display. In addition, 360-degree panoramic images, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance and automatic parking are all available. It is worth mentioning that it is also equipped with luxury features such as Sony audio, 64-color ambient lights and zero-gravity seats.

Judging from the current exposed configuration, the EZ-6 has a great advantage in the market competition. Compared with the price of Tesla Model 3 and BMW i3 of the same level, and the starting price of Volkswagen ID7 of 227,700 yuan, the price of the pure electric version of the EZ-6 is 221,800 yuan, which looks quite reasonable. If you take into account Changan Mazda’s previous market pricing strategy, the final price of the EZ-6 is expected to fall between 18-240,000 yuan. Coupled with the introduction of awesome policies during pre-sale, it is expected that the joint venture new energy models in the market will face tremendous pressure.

It is reported that the Changan Mazda EZ-6 will start pre-sale on September 28 and officially go on sale at the end of October. For consumers and the market, all these mysteries are about to be revealed. It is foreseeable that the listing of the EZ-6 will not only impact the existing joint venture new energy market structure, but also provide consumers with a more cost-effective and competitive option. Readers, what do you think of this "luxury admission" of the EZ-6? Welcome to the comment area for discussion.