The cheapest BMW 3 Series! Real shot 09 318i leading model

　　[Autohome new car diagram] On February 5, 2009, BMW Brilliance launched the 09 BMW 3 Series 318i leading model, with a guiding retail price of 306,000 yuan. This car is another cost-effective model after the launch of the BMW 09 320i fashion model and 325i fashion model on the eve of the Spring Festival. It is also the lowest-priced BMW 3 Series model. Recently, two 318i leading models arrived in Shanghai, and the editor immediately made a real shot. From the appearance, you can still recognize the difference between him and the 09 320i fashion model at a glance, and after a closer look, you can also find some differences in internal configuration.

　　From the price point of view, the 09 318i leading model is 36,000 yuan cheaper than the 320i fashion model. The launch of such a model is obvious. The direct competition is the Audi A4L 2.0TFSI standard model priced at 298,800 yuan. Here, we will not talk about the comparison and difference between the two brand models for the time being. This article only makes a detailed analysis of the 09 318i leading models themselves.

● Appearance

　　From the appearance, the difference between the 09 318i leading model and the other 09 models is not very obvious. Take a closer look at its front face, the chrome-framed double kidney grille, and the eagle-eye headlights set off by white eyebrows are sparkling.

　　Take a closer look and find that the headlights have changed a lot! For the cost of the 09 318i Leading model, the xenon headlight group was abandoned for halogen headlights, and the LED turn signals were also replaced with halogen bulbs. However, it is commendable that the angel eye that can be recognized at a glance at night has been retained. In addition, the headlight cleaning device was previously standard on the 09 BMW 3 Series, but the 09 318i Leading model has cancelled this configuration.

　　From the side to see what has changed, although the tire size is the same as the 09 320i fashion model with 205/55 R16 tires and 16-inch wheels, but the wheel style has been changed to 12-spoke. In addition, the editor feels that it is more strange that the BMW 3 Series has a lower chassis in his impression, and the 09 318i leading chassis in this real shot is slightly higher. Regarding the chassis issue, the sales staff can’t tell the editor clearly. Maybe it is a change for Chinese road conditions.

● Interior

　　The interior color matching of the red 09 318i leading model in this store is very unique, with lemon leather and black trim. According to the sales staff, such a color scheme has never appeared in the domestic BMW 3 Series. In addition, in the case that the configuration table of the 09 318i leading model cannot be determined for the time being, this interior color matching will not be accepted for reservation. That is to say, if you buy this car, you may not see a second car with such an interior for a long time.

　　Reduction is reduction, BMW is still BMW! The overall interior design and materials of the 09 318i leading model are quite high-grade, and the T-zone adopts black and silver trim panels, which are very coordinated. Not to mention the difference with the old 3 Series, you can refer to the relevant real shooting articles of the 09 3 Series before Autohome. Here is mainly to tell you the configuration difference with other 09 models.

　　When I saw the convenient and practical lamp adjustment knob, I found that the auto front light function was gone. In the current BMW 3 Series, only 09 318i leading models do not have the auto front light configuration. In addition, it can be seen from the wiper lever that the previous standard induction wipers have also been cancelled. For the BMW 3 Series, the remote control key and keyless start system functions are iconic configurations, and I hope they will not be subtracted in the future.

　　Removing the above two functions does not have much impact on the daily use of users, but from the previous standard configuration to the current reduction, can it be predicted that BMW will continue to reduce the distribution in the future?

　　Sitting in the 09 318i leading model, you can feel the most intuitive changes are the air conditioning and sound system. It is not impossible for manual air conditioning to appear in the BMW 3 Series. Although manual air conditioning is not the first time it has appeared in the BMW 3 Series, for current users, spending more than 300,000 yuan to buy a car should make the automatic air conditioner standard to be worthy of this price. In addition, from the English label, you can see the change of the sound system, which was previously "BMW Professional" level.

　　The 09 320i Fashion model lacks automatic anti-glare mirrors, and the lower-priced 09 318i Leading model does not have this feature, which is completely understandable.

Cabin/safety configuration

　　The front and rear of the 09 318i leading models are all leather seats, and the front row can be electrically adjusted. This is the standard configuration of the 09 models. The riding experience is not reduced, which is commendable! The driver’s seat has a power seat memory function, giving the editor a surprise! For the rear passengers, the only thing that feels uncomfortable may be the trend of the rear seat. The 09 318i leading models have cancelled this configuration.

"The back row cancels the air conditioner trend"

　　The 09 318i leading models are commendable in terms of safety configuration. The number of airbags has not been reduced, maintaining the standard of the whole BMW 3 Series – standard six airbags, traction control DTC and ESP standard. For BMW owners who focus on enjoying the fun of handling, the manufacturer also knows that safety and control configuration are the most important, and these configurations cannot be discounted in the slightest.

● Power

　　The 09 318i leading models are equipped with the same 2.0-liter four-cylinder engine as the 320i, featuring a dual camshaft variable valve timing control system (Bi-VANOS), with a maximum output of 100 kW/136 horsepower, a top speed of 208 km/h, a 0-100 km acceleration of 10.8 seconds, and a fuel consumption of only 7.8 liters/100 km (official data).

　　The same is the 1995cc displacement, the 09 318i leading model is much lower in power than the 320i model, the maximum power is 15Kw lower, and the maximum torque is 20N · m lower.

　　　　Summary:After the 09 318i leading headlights are switched to halogen lamps, it is inevitable to give people a feeling of cheapness. After the turn signal is changed to halogen, the sense of technological agility is lost a lot. The reduction in internal configuration is more obvious, automatic headlights, induction wipers, air conditioners are changed to manual, etc. For ordinary users, the lack of these configurations will affect a certain degree of ride comfort. Compared with the 09 320i fashion models, the 318i leading model is priced 36,000 yuan lower. On the premise of ensuring safety and handling performance unchanged, sacrificing some comfort configurations, the price of 306,000 yuan is believed to attract many consumers who like BMW to buy.

　　In addition, the 09 318i leading model is approaching the price threshold of 300,000 yuan, which will inevitably make everyone think of its competing model Audi A4L 2.0TFSI standard model (priced at 298,800 yuan). If you are also concerned about the parameters and configuration differences of these two cars, please continue to pay attention to the follow-up articles of Autohome. (Text, picture/Autohome Li Dianbin, photo/Sheng Yuanjun, Huang Zhengqiao)

Thanks to the following dealers for providing the shooting vehicle –

Shanghai Baoxin Automotive Service Co., Ltd.
Telephone: 021-34315555
Address: No. 1715, Wuzhong Road, Minhang District