Science and technology Chuanqi made full efforts, and Chuanqi M8 increased its allocation without increasing the price by 179,800 yuan.
Economic Daily-China Economic Net September 28th On September 26th, the 16th auto china in 2020 officially kicked off. Under the "Golden Triangle Strategy", GAC Chuanqi accelerated the digital transformation and upgrading in an all-round way, built a digital customer experience ecosystem, and ushered in the listing of a new generation of brand-new Chuanqi M8. It is understood that the new car adheres to the concept of "increasing the allocation without increasing the price". At the same time, the product configuration is extremely rich, and seven different versions of the Lingxiu series and the Master series are launched, and the price is 179,800-264,800 yuan.
Feng Xingya, General Manager of Guangzhou Automobile Group
"First of all, we will carry out digital transformation in our own brand sector," said Feng Xingya, general manager of Guangzhou Automobile Group. "Through three years’ efforts, we will build a big data platform and an operation platform, realize personalized marketing, intelligent supply chain, collaborative product development, transparent management and control, build an intelligent operation system of the whole value chain, and become a leader in the digital business drive of China automobile enterprises." The listing of the new generation Chuanqi M8 just highlights the concept of product inheritance and quality innovation.
In addition, Guangzhou Automobile Chuanqi’s "Golden Triangle Strategy" is precisely to achieve the three major goals of "adding value to consumers, benefiting dealers and empowering Chuanqi’s development" through three major measures of "product value-added, technology value-added and service value-added". The new generation of Chuanqi M8 explained this strategic concept through the practical measures of "increasing distribution without increasing price".
Chuanqi M8 has been developing rapidly in MPV market with its excellent product strength and excellent service, and has won the hearts of a large number of consumers. This year, it won the sales champion of 200,000-class luxury MPV market in China for 10 consecutive months, further strengthening the position of China as the pioneer of luxury MPV. This time, the overall value of Chuanqi M8 has been increased by more than 20,000 yuan through the allocation, which shows great sincerity in giving back to consumers.
Determined to be the pioneer of luxury business MPV in China, M8 will meet the target group of "a new generation of business elites who pursue superior life and are confident". They are young, confident and able to master their work and life with ease. Based on their identity and work needs, at the same time, with the increasing number of two-child families, they pay more attention to large space, multi-load, high comfort, high technology and high safety when buying cars.
After fully understanding the pain points of consumers’ actual car use, the brand-new Chuanqi M8 has been upgraded and optimized in four aspects: appearance, Zhilian technology, luxury comfort and power performance. On the basis of maintaining the original price, the perceived value of configuration has increased by 21,000 yuan, so that consumers can enjoy the new travel experience of buying value, using value, preserving value and luxury.
The brand-new Chuanqi M8 is heavily listed, and the allocation is not increased.
The brand-new Chuanqi M8 has two front face shapes, the horizontal grille is the leading show series, and the brand-new "Lingyun Wing" front face shape is adopted, which continues the previous strong gas field and adds elegant and dynamic design, making it more stable and fashionable; The vertical grille is a master series, which adopts the design language of "Shock Tianyi" to add a luxurious atmosphere.
Brand-new Chuanqi M8 Master Series "Shock Tianyi" Design Language
Chuanqi M8 is equipped with a brand-new ADiGO intelligent driving interconnection ecosystem, which can realize "four-screen intelligent connection" and "four-tone voice control", making it the first MPV with this function in the world, and technological empowerment has brought Chuanqi M8 a distinguished experience comparable to luxury cars. In addition, users can also enjoy the car experience such as remote control, intelligent security, emergency rescue and intelligent diagnosis brought by GAC Chuanqi’s "one-click service".
The world’s first MPV equipped with In-Joy four-screen Zhilian and four-tone voice system.
The brand-new Chuanqi M8 cockpit, which is comparable to the first class, has been upgraded, and the central control design, interior color matching, seat comfort, air management and quietness have been further optimized, and the luxury value has been upgraded, bringing consumers a more comfortable and exclusive ride experience. The two rows of first-class electric seats have the functions of ventilation, heating and massage, giving passengers meticulous care.
The brand-new Chuanqi M8 first-class cockpit brings a comfortable and exclusive ride experience.
The brand-new Chuanqi M8 is equipped with the third-generation 390T engine of Guangzhou Automobile Chuanqi, equipped with Aisin 8AT gearbox, and adopts high-tech electronic shift by wire. The maximum power reaches 185kW, the maximum torque reaches 390N·m, and the fuel consumption per 100 kilometers is as low as 8.3L, giving consideration to both surging power and efficient fuel saving.
The new Chuanqi M8 is equipped with GAC’s third-generation 390T engine and Aisin 8AT gearbox.
In addition, Smart Chuanqi T-BOX smart phone remote monitoring and security system is also a highlight of the product, which supports the deep interconnection between mobile phones and cars, and can provide diversified services such as remote control, intelligent security, emergency rescue and intelligent diagnosis, so that consumers can enjoy the convenience and comfort of one-click touch. The four-wheel fully independent suspension system has achieved the leap-forward self-confidence of the brand-new Chuanqi M8 in terms of power configuration: it has a solid chassis foundation, and through careful adjustment of multiple wheels, it achieves the perfect balance of handling stability and comfort. In general roads, the road surface is filtered cleanly, and the impact of potholes is soft and converges quickly; Vehicle trajectory control is accurate, and the control is arbitrary.
At present, the automobile market is facing the transformation from the incremental market to the stock market competition. With the persistent influence of the epidemic, the layout of the global automobile industry chain and the pattern of China automobile industry have undergone drastic changes. At the same time, the automobile industry is undergoing a once-in-a-century change, and the "new four modernizations" wave characterized by electrification, intelligence, networking and sharing is profoundly changing the face of the automobile industry. It is believed that Chuanqi M8, with market insight and consumers as its goal, will improve its quality and leapfrog configuration in an all-round way, and will surely achieve more excellent "Matthew effect" market performance under the challenge of the downward trend of the automobile market.