Mazda Artz will go on sale tonight, and the video of Aika will be broadcast live.
[XCAR domestic new car original]
According to our official knowledge, on May 6th, 2014, FAW Mazda will hold a press conference in Beijing to officially announce the launch of the domestic Mazda6 Artz model. It is understood that the Mazda Artz launched this time is equipped with two kinds of power, namely 2.0L and 2.5L engines, and the transmission is matched with a 6-speed automatic manual transmission. According to different configurations, a total of five models will be launched.Aika Auto will broadcast live video and forum graphic posts at the conference site. Please pay attention to the Mazda6 Artz listing conference starting at 19: 00 pm on May 6 for detailed models and prices.
(Live video broadcast time:19:00-21:00 [ended])
(Focus on information points:On April 9th, FAW Mazda announced the pre-sale price range of Artz during the off-line ceremony of Artz:18.98-24.98 million yuan. Tonight’s press conference will announce the official listing price of Artz, and we will wait and see whether the final price will change. )
》》》Please click to enter the graphic live broadcast of Aika Forum.《《《
● Artz? Why is it so named?
Artz is actually the third generation model of mazda 6, and it adopted ATENZA as the promotion name in some markets and when it was imported in advance. Why should we give up mazda 6, Ruiyi and even ATENZA and choose the most awkward Artez as the name of the domestic version? After listening to the description of Mazda’s Japanese representative at the product briefing, everything will be clear. The closest translation of ATENZA’s Japanese pronunciation into Chinese is "Artz", and in order to distinguish it from mazda 6 and Ruiyi, which are still sold in the domestic market, ATENZA finally became the trade name of domestic Atenza.
● What are the highlights/selling points of FAW Mazda Artz’s new car?
1. Appearance design and body size
In terms of appearance, the domestic Mazda Artz continues the brand-new family concept of imported models and adopts the soul-moving design style. In terms of body size, its length, width and height are 4870/1840/1450mm, respectively, and its wheelbase is 2830mm, which is much better than the current 2715mm in mazda 6.
2. Details and differential interpretation
In terms of details, the domestic version of the 2.0L model is halogen headlights and equipped with 17-inch wheels, and its shape is more conservative. The 2.5L model basically follows the design elements of imported ATENZA, and the iconic LED daytime running light has been preserved, and the rim is also a 19-inch version with visual tension.
There is no obvious change in appearance design between imported models and domestic models. However, the domestic models that will be more competitive in price will have an impact on the appearance details because of the changes in configuration. Take the 2.0L Artz that we experienced before as an example. In order to widen the price gap between the imported version of ATENZA and the imported version that provides 2.0L models at the same time, only halogen headlights with lenses are provided for the early launch models, and there are no LED daytime running lights.
In order to further improve the comfort and control the cost of domestic models, the rim size of the 2.0-liter model is only 17 inches, and the design is not as dynamic as the imported version. As a result, the tires were affected and a model with a slightly higher flatness ratio was adopted. The 2.5-liter model basically follows the design elements of imported ATENZA, the iconic LED daytime running lights have been preserved, and the rim is also a 19-inch version with visual tension. Although the size is the same, there are differences in color between them. The rim of the imported version of ATENZA is close to gun gray, while the domestic model is brighter silver. The imported version of ATENZA that we tested before adopted Bridgestone Tairan series tires, and its comprehensive performance was good. This time, the domestic Artz carefully calculated the cost, and the tire supplier was changed to Jinhu and Han Tai.
3. Interior Design and Configuration
In terms of interior, the domestic version of Artz still continues the design of imported models, and there is basically no change. The new car offers all-black and rice+black interiors, and the low-profile models are equipped with fabric seats. In terms of configuration, the previous imported version of ATENZA is relatively rich, while the domestic Atez has been improved on the basis of retaining the original configuration. For example, the front seat heating function with adjustable gear is added to the 2.5L model, and functions such as engine start and stop and braking energy recovery will also be equipped.
4. What is the spatial performance?
The wheelbase of Artz has not been lengthened, and it is still 2830mm. This value has an advantage in the same class, but it does not mean that it will definitely bring more space to the rear passengers. The longer wheelbase is evenly distributed, and the front and rear passengers have ample leg space, but it will never make people feel empty like the specially launched long-axis model. The dynamic roof line still has an impact on the occupant’s head space.
5. Power unit: 2.0L and 2.5L are equipped with 6-speed automatic manual transmission.
In terms of power, compared with the imported version, the domestic version of Artz will provide two displacement models. The maximum power of the 2.0L engine is 116kW(158Ps) and the peak torque is 202Nm, while the maximum power of the 2.5L model is 141kW(192Ps) and the peak torque is 252Nm；. In terms of transmission, it is matched with a 6-speed automatic manual transmission.
● Who will the competitors lock in?
As a newly listed model, competitors are a commonplace topic. If we look at the model price alone, FAW Mazda Artz will fight with a variety of mid-level cars on the market. Because many consumers look at the price range when buying a car, it seems that what product positioning is not the decisive factor in buying a car.
[Changan Ford Mondeo/Shanghai GM Buick Regal]
From the perspective of segmentation, let’s look at the specific positioning. Personally, I think that Artz’s most direct competitor is Honda’s new generation of Platinum Rui, which is also positioning sports. However, the production version of the new generation of Platinum Rui has not yet been released. It will take some time to compete, but it will be known this year. In addition, talk about the mid-level cars currently on sale. Judging from the positioning of some sports models, Changan Ford New Mondeo and Buick New Regal are relatively direct rivals. In fact, Toyota Reiz is one, but considering that Reiz is a rear drive, it is said that direct competitors are afraid of misunderstanding, but after all, from the current market price and vehicle positioning of Reiz, competition is also a fact.
● What will be the market prospect?
As a heavy new car of FAW Mazda this year, Artz has high hopes from manufacturers. From the product itself, Artz has many selling points, and its design and configuration also cater to the needs of domestic consumers. It stands to reason that we should be optimistic about the market expectation of Artz. However, price should still be one of the final decisive factors that determine market performance.
Artz is actually a new generation Mazda6 model, and Artz’s predecessor is the mazda 6 model which is sold at a reduced price. Because the previous marketing strategy kept the price of "mazda 6" very low, it may have left the impression of "low price" in mazda 6. Therefore, this will inevitably lead some consumers to wait and see for preferential treatment or price reduction. Of course, this is just a worry. I believe there are not a few people who like Artz. If there is a certain discount in the later period, the sales volume is expected to be very good.
Finally, if you want Artz to have the same price as the old horse 6 currently on sale, it’s impossible, and it’s no use waiting! If you want to try it early, take it. If you want to wait for the price reduction, we can’t give you the specific time. It’s up to you.
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