List of price reductions of car companies in December： BYD and Zero Run took the lead, with an ideal discount of 36,000 yuan.

In the auto market in 2023, the price war really went from the beginning of the year to the end of the year. As soon as it entered December, various car companies all played price reduction cards. The difference is that Tesla was the craziest at the beginning of the year, but BYD took the lead at the end of the year.

1. BYD

BYD’s cumulative sales of new energy vehicles exceeded 6 million vehicles. On December 1st, it launched a fuel transfer fund of up to 20,000 yuan, and the starting price of the champion version of Qin DM-i2023 dropped to 89,800 yuan. This price reduction made the upcoming Wuling Starlight under great pressure.

Not only the dynasty series, but also the seal DM-i of the marine department can enjoy 2000 yuan and deduct 7000 yuan from the car purchase. In November, BYD’s sales volume was still as high as 301,000 vehicles. From January to November, the cumulative sales volume reached 2.672 million vehicles, and there were still 328,000 vehicles from the realization of the annual target of 3 million vehicles. In December, BYD had to make an impact.

Step 2 run at zero

On December 1st, the eight-year anniversary of the opening of the Zero Run car was limited to the end of the year, and the models such as the Zero Run C11, the Zero Run C11 Super Extended Range, the Zero Run C01 Super Extended Range, and the Zero Run T03 can enjoy cash concessions of 5,000-17,000 yuan after paying a deposit of 5,000 yuan, as well as activities such as optional fund and financial discount.

3. Chang ‘an

The 2023 UNI-V dropped from 15,000 yuan to 98,900 yuan; The cash of the third generation CS75 PLUS dropped 15,000 yuan, starting from 109,900 yuan.

Changan Auchan Z6 Zhidian iDD cash dropped as high as 30,000 yuan, with a limited sale of 10,000 units; Changan Auchan Z6 decreased by 15,000 yuan, starting from 89,900 yuan; Changan Auchan X5 PLUS dropped 20,000 yuan, starting from 71,900; Auchan X7 PLUS dropped 15,000 yuan, starting from 83,900 yuan.

Changan Qiyuan A05 launched 1999 yuan to reach 10,000 yuan for car purchase; Qiyuan Q05 enjoys a car purchase fee of 1999 yuan to 22000 yuan; Qiyuan A07 enjoys a generous interest of up to 40,000 yuan.

Changan Deep Blue enjoys a deposit of 1,999 yuan for the car purchase, and the pure electric version of Deep Blue S7 520 Pro drops by 10,000 yuan.

4. Ideal

In December, the terminal discount of LI store was as high as 36,000 yuan. Taking Beijing as an example, it provided Beijing brand subsidy of 10,000 yuan, insurance subsidy of 10,000 yuan, replacement subsidy of 6,000 yuan, Shunyi subsidy of 5,000 yuan and maintenance subsidy of 5,000 yuan (for L7 and L8 models), and the price of buying a L7 low-priced car was less than 300,000 yuan.

Tucki and Weilai stores also have different degrees of discount.

5. Others

Nezha —— The 2024 Nezha S 715 and Nezha S 650 AWD directly reduced the price by 30,000 yuan, and the selling price was 199,800 yuan and 229,800 yuan respectively, with a financial discount of 8,000 yuan.

In addition to getting on the bus, Zhiji Automobile, FAW Toyota and FAW Volkswagen all have different preferential policies, but compared with Ideal and BYD, these are very common.

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At the end of November, Chaoyue 01 officially announced a price reduction of 30,000 yuan, which became a precursor to the price reduction of automobiles in December. The involution trend of the automobile market in 2023, the fierce competition between independent brands and the sales volume at the end of the year have given birth to the emergence of the price reduction tide in December. This is not a bad thing for users.