Media reports: Football basketball matches are hot, showing the new features of rural China.
Reference News Network reported on June 30, According to "Nihon Keizai Shimbun" reported on June 28th, amateur leagues such as football held in rural areas of China are very popular. Originally organized by local people to entertain themselves, the event is now becoming a tourist resource to attract foreign tourists. The government expects that rural competitions can play a role in activating the local economy.
According to the report, the audience crowded around the stadium and paid close attention to the every move of the sweaty players. Although there were mistakes and returns, cheers of "What a pity" and "Come on" broke out from time to time at the scene.
On the 22nd, the "Village Supermarket" held in Rongjiang County, Guizhou Province, China attracted thousands of spectators. A man who came from Guangdong province to watch the game said excitedly: "The level is beyond imagination. All the players are working hard and the atmosphere is first-class! "
According to the report, "Village Super" is an event organized by local people spontaneously, and there are 20 teams participating in the county. Players are about 15 to 40 years old, with diverse occupations, including retail and construction workers, teachers and civil servants. The first season of "Village Super" officially kicked off in mid-May and is expected to last until August.
According to local media reports, the number of tourists has reached 420,000 in about one month since the start of the competition, bringing in 130 million yuan in tourism revenue. This is an inhabited area of ethnic minorities such as Miao and Dong, and the national dance performance and clothing rental service during the intermission further enhanced the popularity of "Village Supermarket".
According to the report, in the first half of this month, government officials also praised the "great passion" of "Village Chao" on social media. Affected by these factors, the "village super" spawned by grassroots football culture instantly became a hot topic in the country.
A woman in her fifties heard that she didn’t need tickets or an appointment, and spent five hours from Chongqing to watch the game.
According to the report, it is not just football that brings vitality and enthusiasm to the countryside. Since 2022, rural amateur basketball games have also flourished in various places. The dragon boat race, which was suspended for two years, also returned grandly.
The government hopes to make effective use of the vitality of the people. The Ministry of Agriculture and Rural Affairs and the General Administration of Sports issued a notice early this month, calling on all parts of the country to hold basketball games this summer. The final will be held in Taijiang County, Guizhou Province, where it originated in October.
According to another report, Taiwan Province Zhongshi News Network reported on June 28th that a country basketball match was held in Guizhou, mainland China, and the general offices of the Ministry of Agriculture and Rural Affairs and the General Administration of Sports of mainland China recently issued the Notice on Holding a National and American Country Basketball Competition, which is intended to expand the country basketball match to the whole country with official efforts.
The "Notice" pointed out that the contest aims to strengthen the construction of spiritual civilization in rural areas and enhance the fitness awareness of farmers. By holding a national, mass and agricultural-interesting rural basketball game, it will highlight the style of farmers in the new era, show the rural style, lead the rural fashion, create a strong atmosphere in which the whole society cares about livable and suitable businesses and beautiful rural construction, and help comprehensively promote rural revitalization.