What did Wang Jianlin say in Los Angeles, calling on Hollywood to improve the quality of movies？
Wang Jianlin Addresses Wanda Film Summit in Los Angeles
1905 movie network news On the evening of October 17, the Bean Theater at the Los Angeles Museum of Art was packed with the arrival of Wanda Group chairperson Wang Jianlin. American media and filmmakers were eager to hear firsthand the Chinese giant’s latest deployment in Hollywood.
The best subsidy in history attracts Hollywood to "patronize" the Oriental Movie Metropolis
Wang Jianlin revealed more details about the film and television base of Qingdao Oriental Movie Metropolis at the Wanda Film Summit in Los Angeles, and announced that if Hollywood projects are filmed in Oriental Movie Metropolis, they will receive subsidies of up to 40%, which will be shared by Wang Jianlin and the Qingdao local government. It is expected that nearly 750 million subsidies will be issued over the next five years. This is also the first time that a private company and local government have jointly launched such a large-scale subsidy policy.
Wanda also announced the first batch of film projects to eat crabs, including two blockbusters from Legendary Pictures and. At the summit, Wanda also formally signed contracts with nine film companies including Lionsgate, Yingsheng Film, Arad Film, and Aurora Film. It is expected that 11 Hollywood blockbusters will be shot in Oriental Movie Metropolis in the next three years.
Wang Jianlin has repeatedly emphasized that the Qingdao Oriental Movie Metropolis Film and Television Base is not competing with Hollywood for business, but can effectively promote the development of Hollywood. "This is an opportunity for Hollywood, not a competitor," Wang Jianlin said.
It is reported that the Qingdao Oriental Movie Metropolis Film and Television Base will cost a total of 8.20 billion US dollars and cover an area of 165.76 hectares. The project is expected to be completed in August 2018. The first batch of 15 studios has been completed. Qingdao Oriental Movie Metropolis will also build supporting facilities such as grand theaters, theme parks, commercial centers, hotel clusters, international hospitals, international schools and marinas. Make Qingdao another "home" for Hollywood filmmakers on the other side of the ocean.
The evening’s film summit also aired an introduction to the Qingdao Oriental Movie Metropolis voiced by Matt Damon.
How Hollywood shares the Chinese movie pie
Wang Jianlin said that compared with the North American market, China’s film market still has huge room for growth. From 2017, the annual growth rate will be stable at around 15%. In the limited future, China is expected to dominate the global film box office and even film production.
Faced with such a huge Chinese film market, how will Hollywood studios get a share of the pie? Wang Jianlin has three moves:
The first is to strengthen cooperation with Chinese enterprisesThis cooperation can be at the capital level, as well as at the product level or at the technical level.
The second is to increase the Chinese element and avoid political linkage."If you want to get a piece of the Chinese market and make money, you have to understand the Chinese audience, you have to find a way to please the Chinese audience. So the best way is to add Chinese elements to Hollywood blockbusters." Wang Jianlin also stressed that "if you want to make money, study how to make money, and it is best not to be linked to politics."
Wanda Summit Live Audience
The third point is even sharper. Wang Jianlin directly pointed out that Chinese audiences are not so easy to deceive, and the quality of Hollywood movies urgently needs to be improved.
"Chinese movies are still students, and Hollywood is the teacher. Why are students here telling teachers to improve the quality of their products? Do you think it’s weird? In fact, it’s not surprising," Wang Jianlin said. "Hollywood has always been famous for storytelling. But in recent years, many movies have been a continuation of the past IP, and one of the two, three, four, or even nine out of ten, I think it’s strange that Hollywood, which is the best storyteller, has become a place that places too much emphasis on technology and scenes. It was OK to arrive in China a few years ago. Now that Chinese people are getting smarter, it’s not easy to deceive. If you want to share the market cake in China, you need to be able to tell stories, and Hollywood needs to get back on the track of storytelling." This view was applauded and applauded by many Hollywood filmmakers present.
Next page: Full text of Wang Jianlin’s speech at the Wanda Film Summit in Los Angeles