Maybe short videos should be played like this.

The idea comes from facebook’s latest application, slingshot. users can click shoot to take a photo, and then they can choose Draw button. At this moment, a relaxed and pleasant tone will come out, and you can create graffiti by sliding your finger on the screen. You can post it directly to your friends by selecting Use. I’ll find it very interesting. Long press the shoot button to enter the short video shooting mode, but it seems that short videos don’t support graffiti at present.

I was thinking, why not? If we add the function of graffiti, can we add simple graffiti words or graphics to the creative interface instead of racking my brains how to write the following copy? If we add the function of graffiti, can we click "reshoot" to spoof our friends’ videos instead of lying there alone after I finished filming? If we add the function of graffiti, shall we hold a graffiti contest or even move to the streets of cities and communities? Why not。

This idea comes from the traditional solitaire game. In fact, we can see that the popularity of many applications comes from some kind of fun and interesting game. In the era of desktop Internet, social networks such as Weibo and Renren are very popular, such as speed-dating games, marriage quiz and so on. So what will happen when this game scene and thinking are grafted on short video applications?

I was thinking, why not? If we join the Solitaire function, we will shoot a short video (of course, we must leave some time for others to connect), and then invite friends to play together through WeChat sharing or @ friends in the product. Is it more interactive and interesting? If we add the solitaire function, we shoot a short video and throw it into the sea like a WeChat drift bottle, leaving it adrift, and surprises may come knocking at the door at any time; If the solitaire function is added, can we also hold a game of fate and confrontation? If a pair of opposite sex cooperate with each other, it will be a peach blossom, although this may be questioned by the morality of helping lovers cheat.

Who stipulates that the traditional path for users to use short video Applications must be to open App icon, click the shoot button in the app, and then make and share videos. The short video application mentioned above is not only a tool, but also needs to evolve to the community and the platform. Communities and platforms need high-quality content and effective interactive relationship chain precipitation, which is a backward result, so at the front end, we don’t need to care whether users produce content through short video apps themselves or through third-party apps, even through the original cameras and photo albums of mobile phone manufacturers or wearable devices like Google Glass and iWatch. As a platform, as long as I guarantee first, I have high-quality content, and second, users interact and socialize with me.

Therefore, short video applications should decisively open their basic capabilities to their partners at an appropriate time, and even work with hardware partners to develop how to improve the level of shooting and making high-level videos.(High-tech processing at the back end, brain-dead threshold at the front end), we share basic capabilities with our partners, but the community and platform must be firmly in hand.