Exploring the potential of non-prime time in the movie party class of Jedi Rebirth

1905 movie network news A few days ago, a major historical film "Rebirth of the Jedi" held a movie party class, and 156 party members and faculty members of the Party General Branch of Beijing No.5 Kindergarten attended the movie. The film begins with Zunyi Conference, and reproduces the historical chapter in which Comrade Mao Zedong gradually became the core of the party’s leadership after Zhaxi Conference and Gouba Conference.

The film Rebirth of the Jedi, which was released on March 14th, 2024, was originally scheduled to be released on April 13th. However, due to the increasing demand for booking tickets by organizations, many cinemas have proposed to extend the release cycle. The film said, "We didn’t expect so many viewers to pay attention to our film, but in the face of the enthusiasm of many viewers, we decided to reopen the new key and extend the release time of the film so that more viewers could see this exciting film."

This year’s movie market is booming, but there are also some problems, such as poor box office performance in non-prime time, large-scale movies gathering in prime time, and fierce competition for seats. From the movie party class activities of the movie "Rebirth of the Jedi", we can see a new atmosphere of watching movies in non-prime time.

"It’s unrealistic to squeeze a big schedule for our small and medium-sized film. Therefore, at that time, I wanted to release it in the traditional’ cold’ schedule in the film market, which not only enriched the market, but also gave the cinema more choices when arranging films, and also wanted more viewers to see us. " The staff of the film "Rebirth of the Jedi" said, "Because of the characteristics of the theme, we agree with the cinema that the film release schedule and time slot are not prime time. This judgment is based on the objective reality. After all, the main contributors to the tap water movie box office are concentrated in the age group of 18-25, and they are not very interested in such themes. In addition, most of them are working or studying during non-prime time. Even if it is a blockbuster, the box office will not be very good. "

According to the person in charge of the cinema, the unit’s organization to watch the movie "Rebirth of the Jedi" triggered a good performance at the box office in non-prime time. It increased the box office income of the cinema on weekdays, and the cinema marketing department had the opportunity to take the initiative to contact the surrounding enterprises and institutions, taking the theme party day activities as an opportunity, which not only met the needs of party building work, but also increased the box office in non-prime time, which was a win-win result. At present, in the first-tier cities such as Beijing, Shanghai and Guangzhou, and in the second-tier cities such as Kunming and Xining, there is a phenomenon that non-prime-time units rush to organize movies, which has formed a phenomenon that cinemas promote box office during non-prime time.

The way of "movie+party class" is used to educate and study the history of the Party, so that the audience not only has reverence and reflection on history, but also has the majestic power to cherish the present, base themselves on their own duties and create the future, and at the same time brings new vitality to the film market and explores the potential of small and medium-cost films in non-prime time. The person in charge of the theater said, "In many cases, the combination of excellent and diverse positive energy films with party classes can have many unexpected effects."