Interpretation of Chuanqi Positioning High-end Guangzhou Automobile Independent Brand Planning

● Vehicle positioning

　　We can see that the first model launched by domestic independent brands is generally based on small/mini cars with lower positioning, but it is the opposite. The first model is a medium-sized car with higher positioning.It is reported that the price will be above 140,000 yuan.That is to say, its competitors point directly at and wait for models. In the face of other models with better brand effect, Chuanqi should be a cost-effective model except for the advantages of chassis from Italy, such as configuration without losing other independent models.

　　It can be said that the pressure from competing products is already great. On the other hand, looking at the whole independent medium-sized car market, it is not easy to get a share in this market, even if it has gained a foothold in the low-end market, let alone Guangzhou Automobile, which has just set foot in this field. Chuanqi is absolutely responsible for establishing brand image and gaining market share and profit.

The C60 and C71 will be built on the basis of the old 9-5.

　　In addition, it is worthy of our attention that more and more independent models, represented by GAC Chuanqi, have begun to learn from the technology of old overseas models to build independent high-end brands. Another example is to build a new independent car of BAIC based on the technology of the old Saab 9-5. Although these technologies that have been eliminated abroad are not outdated at home, it is what we really expect to improve our research and development capabilities and build truly independent models.

● Subsequent plan

　　Of course, Guangzhou Automobile Group’s plan is far more than this model, and another "X-power" production version of the road test spy photos seems to confirm the rumor that Guangzhou Automobile’s second independent model locates SUV. This model, which is positioned as an SUV, has a front face similar to Chuanqi, and it is rumored that it uses the same platform as Chuanqi.

　　The X-power concept car unveiled at the Beijing Auto Show is a four-wheel drive model (of course, we believe that there will definitely be an ordinary version after the final mass production), and its hybrid powertrain is composed of a dual-rotor electric-differential rear axle with completely independent intellectual property rights of Guangzhou Automobile Group and a front axle driven by an engine, and adopts an advanced lithium battery system; This concept car is also a concentrated expression of Guangzhou Automobile Group’s energy saving and green environmental protection technology.

"The spy photos of the new car of GAC’s independent SUV exposed before"

　　From the very beginning, GAC has a very clear product plan in the construction of its own brand, and it is making an orderly layout. We will wait and see how GAC will perform in the middle and high-end market by learning from mature chassis technology. (Text/Zeng Xiaoyun)

Related articles:

In 2011, Guangzhou Automobile Group launched the X-power concept car.
http://www.autohome.com.cn/news/201004/108975.html