Dongfeng Yipai family smart SUV new car e π 008 officially launched

Recently, Dongfeng Yipai’s blockbuster model – eπ 008, which is positioned as a home smart large SUV, was officially launched and delivered. The new car launched extended-range and pure electric models, and sold at the same price, with an official guide price of 216,600 yuan.

Build a mainstream brand with high value

In the face of changing times, changing markets, and changing industries, in recent years, Dongfeng Motor has released the "Dongfeng Rise" plan and the "Technological Leap" action, and implemented the "Three-Year Action for Transformation and Upgrading" to create a green and intelligent electric Dongfeng, a high-level technological self-reliance Dongfeng, and a continuous stream of value creation for customers.

As the core responsibility of the "Oriental Fengqi" strategy, Dongfeng Yipai has been committed to becoming the leader of mainstream technology electric brands since its inception. Relying on the high-level scientific and technological achievements of the "Technological Leap" action, it has continuously launched high-value boutique new energy vehicles for the mainstream population, providing users with brand value and product experience of technology, taste and trust.

As an important part of Dongfeng Motor’s "Transformation and Upgrading Three-Year Action" plan, Dongfeng Motor’s profound technical heritage and resources, especially a number of key core technologies such as Dongfeng Quantum Architecture, Mach Power, and SOA Intelligent Cockpit, have injected strong development momentum into eπ 008. With the precise positioning of a large SUV for home use, eπ 008 brings a good travel experience to home users.

Zhou Zhiping, general manager and deputy party secretary of DONGFENG MOTOR CORPORATION, said: "In eπ 008, everyone can see the beautiful travel experience created by Dongfeng Yipai with technology, the taste life led by texture aesthetics, and the permanent trust cast by ingenuity and quality."

Building a mobile "smart living home"

Positioned as a large-scale family smart SUV, the eπ 008 is tailor-made for mainstream Chinese families. "The arrival of the eπ 008 will bring users an exquisite home, a comfortable home, a smart home and a safe home," said Yu Fei, general manager of Dongfeng Yipai’s marketing department.

Eπ 008 always adheres to the design philosophy of simplicity and beauty. The front face is stretched and wide, the rear is equipped with a through light group, and the side of the car is designed with flowing water. In addition, the hidden intelligent star grille and D-pillar digital rhythm charging indicator lights also add beauty to the whole vehicle. The instrument panel is covered with soft and skin-friendly leather as a whole, the visual center adopts the unique texture of imitation suede fabric, the cockpit and the whole car seats, and the seat backrest adopts the national style embroidery process.

As a large SUV, the Eπ 008 has a 5-meter length, a 3-meter wheelbase, and a three-row six-seat layout, which not only ensures a comfortable ride space, but also brings higher safety to the third row. The third row of space, the backrest to the front seat back distance is 700 mm, and the independent cup holder, reading lamp, charging port and other convenient configurations are readily available.

Based on Dongfeng’s self-developed SOA intelligent cockpit, relying on supercomputing technology and artificial intelligence models to build Dongfeng’s intelligent algorithm library, eπ 008 has successfully created a mobile "smart life home", tailor-made multi-scene exclusive cockpit experience for users. In addition, it also supports one-click switching of nap mode, viewing mode, etc., which changes according to needs to create a car that is most suitable for users’ daily use habits.

The eπ 008 is equipped with a 15.6-inch intelligent rear entertainment screen, which can realize intimate functions such as wireless screen projection and one-click fly screen. With the 20 speakers of the whole car and the 7.1.2 channel WANOS panoramic surround sound effect, it can be transformed into a "home theater" anytime, anywhere. In terms of intelligent driving, the eπ 008 is equipped with 20 intelligent auxiliary driving functions as standard, and also provides high-speed NOA pilot assistance, 400 meters beyond the line of sight memory parking and other high-level intelligent driving functions.

Eπ 008 adheres to the core concept of "safety first" and is committed to creating a "safe home" for users. The application ratio of high-strength steel in the new car is as high as 70.8%, and the key passenger compartment areas are all made of 1500MPa ultra-high-strength steel plates. In addition, the eπ 008 is equipped with 6 airbags as standard in all series, and the side air curtain spans three rows, and the active and passive safety configurations are directly filled. The Mach battery on board adopts cloud BMS full life cycle health management, which can realize "OurHours domain" thermal runaway monitoring.

With the official launch of the eπ 008, the domestic mainstream household large SUV market has given more Chinese families a better choice. Facing the future, Dongfeng Yipai will continue to explore more possibilities for connecting with users with more advanced technology, better products, more comprehensive services, and better market performance, and continuously create new value for users.